Track: Content Based and Informal Presentations

Title Going Live: Innovating Business Education through Virtual Worlds
Author(s): Robin Teigland
Moderator(s):Phelan Corrimal
Date Friday, March 18 05:00
Location: Central Auditorium
Abstract One of the pedagogical focuses at the Stockholm School of Economics ( ) is to enable students to “go live” in their studies. As part of their coursework, students interact with practitioners such as multinational company executives and entrepreneurs to help them solve their real-world, real-time problems in what we have labeled “Live Cases”. As such, students make practical use —and sense—of the theories that are presented in their discipline-based courses. In this session, I will present some examples of how we have used Second Life in “Live Cases” within the areas of strategy and innovation.
Bio(s): Robin Teigland:
SL: Robin Teigland

Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE) as well as the caretaker of SSE’s island in Second Life. She is also the Program Coordinator for SSE's PhD program in Business Administration and a member of the faculty of the International Management PhD program at the University of Agder in Norway. Currently, she is investigating how virtual worlds and social media are enabling firms to create value outside the boundaries of the firm. Robin leads NVWN -the Nordic Virtual Worlds Network, , a two year international project investigating innovation and entrepreneurship through virtual worlds and the 3D internet, financed by the Nordic Innovation Center. More information is at

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